Hugo Boss founded Hugo Boss AG in 1924, a German lifestyle and fashion house. Beginning in Metzingen and the brand is still located there; the company provides multiple collections of fashions and lifestyle accessories under the main brands Hugo and Boss. The Boss collection provides the following lines: modern classic clothing, Boss Black and the largest number of goods; Boss Orange, more exclusive and Bohemian in fashion; Boss Green, concentrating on sports and energetic wear; Boss Selection, top-quality menswear. The Hugo brand name is popular for it's fashion-forward and European-inspired styles. The company makes perfumes in associations with Proctor & Gamble Prestige. Perfumes for men and women are provided under both the Hugo and Boss brand names. The 1st perfume was Boss Number One for men, introduced in 1985. The very first version was launched in 1985 and the latest is from 2017.